Vintage Advertising Section

1963 Dodge Spring Advertising Planner

Special thanks to Dan Pausch for sharing these images with us from his personal collection. Also thanks to Doug Hammer for scanning and splicing these oversized images together for us.

The planner was sent to dealerships to encourage them to coordinate local advertising with national advertising to drive spring car sales. Dealers could see where national TV ads would be placed by corporate advertising agencies. Enclosed in the packet were examples of ads that would run in national magazines and as newspaper inserts. The planners are interesting from a historical perspective as they tell us what features and benefits Dodge wanted to promote like the roominess of a compact Dart or styling of the Full size. The ad placement calendar also reminds us what TV shows were on during mid 60's.

Image: 63_Dodge_Spring_Planner_Cover_2
Image: 63_Dodge_Ad_Planner_cover_Size_700
Image: 63_Dodge_Ad_Planner_Inside_1000
Image: 63_Dodge_Ad_Planner_text_1_600

Image: 63_Dodge_Ad_Planner_text_2_600
Image: 63_Dodge_Ad_Planner_text_3_600
Image: 63_Dodge_Ad_Planner_text_4_600
Image: 63_Dodge_Ad_Planner_text_5_600

Image: 63_Dodge_Ad_Planner_text_6_600
Image: 63_Dart_Inside_Story_800
Image: 63_Dart_six_800
Image: 63_Dart_Surprise_800

Image: 63_Dart_Thrifty_800
Image: 63_Dodge_business_800
Image: 63_Dodge_Envy_800
Image: 63_Dodge_Loaded_800

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