|1972 Dealership ID Program
MARKETING & BRAND RECOGNITION
How to redecorate your personal garage, Chrysler Style 101
If you have a
great product, you want to make it easy for the buying public
to find what you have for sale. Chrysler did this with the
"Total Look" - it was their Dealership Identification
Program. Please take a step back in time with us to 1972.
For the next few minutes, imagine that you are a new dealership
owner getting your new building & staff ready to start
selling the 1972 offerings from Chrysler. Smell that smell?
Yep, fresh paint, new stationary, new uniforms, aw yes....
there is nothing else quite like it.
While this binder is
not dated, it appears to have been printed in preparation
for the 1972 model year based on the truck & van images
inside. If you have one of these binders for another model
year, please contact me & let me know?