1972 Dealership ID Program

MARKETING & BRAND RECOGNITION
-or-
How to redecorate your personal garage, Chrysler Style 101

If you have a great product, you want to make it easy for the buying public to find what you have for sale. Chrysler did this with the "Total Look" - it was their Dealership Identification Program. Please take a step back in time with us to 1972. For the next few minutes, imagine that you are a new dealership owner getting your new building & staff ready to start selling the 1972 offerings from Chrysler. Smell that smell? Yep, fresh paint, new stationary, new uniforms, aw yes.... there is nothing else quite like it.

While this binder is not dated, it appears to have been printed in preparation for the 1972 model year based on the truck & van images inside. If you have one of these binders for another model year, please contact me & let me know?

Enjoy!

Barry Washington
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